Apr

13

If You Want To Learn How To Make Sushi – Go to Japan!

April 13, 2007 |

If you really want to learn how to do something, you should learn it from the very best. At least the very best you can afford or find. Otherwise, you will not be making best use of your time – something that could be more valuable than the cost of learning from the best.Six or seven years ago I visited a customer in Sweden that wanted to bring 100MBit/s Ethernet to the home, for about $20 to $30 USD/month. (Just so that you can compare, right now the DSL service in the US usually runs around 1 or 2Mbit/s). I was impressed. I helped in what I could, and then I was off to my next assignment.

Today, just by chance (or by the small size of the industry where I work) I end up back in Sweden working with the next generation of such an idea. The company is different. They are not providing the service but enabling other people to provide it. They have some of the guys from the other company, and a lot of the lessons learned. And it is my opportunity to bring all of this technology and all of this knowledge back to the Americas. Verizon FIOS and ATT U-Verse are already doing it for a portion of the homes for a higher price. The place where I will be working will try to bring it to the rest of America – the areas that Verizon and ATT have determined not to be the right markets.

I do not know how long I will be on this company. I do not know how much I will be able to achieve in the US Market. The US is not known for doing the biggest or the fastest – just the most profitable and efficient. It is like the Japanese Shinkansen… the US doesn’t have anything close to it just because it is not cost effective. Of one thing I am sure: I will be learning from the best and the pioneers in this area.


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