Mar
9
Regional Languages becoming trustworthy to increase online business
March 9, 2012 | Comments Off
In order to increase business in India, regional Languages have now become a great prospective. Business sectors like communication, news and entertainment now depending much more on regional languages in order to spread their business opportunities.
It’s on the Business News that within current year, Yahoo is intending to set up their messenger service in Bengali fonts. This will facilitate yahoo messenger users to chat in Bengali within them. In order to capture second & third grade Indian city markets, they have already set up different online based services in local & regional services apart from Bengali language. It seems they’ve tried to capture markets in these densely populated cities rather than Metro cities. Not only this US based net giant, big guns like Google, Microsoft & No. 1 Mobile brand manufacturer Nokia are also spreading their services towards capturing regional markets in India by providing language supports.
The Head of Yahoo India’s Research & Development Mr. Souvik Mukhopadhyay has opined the next level of Internet revolution will start in India by providing services all in local languages & that’s why Yahoo has set up its second best R & D office in India in Bengaluru.
Experts are opining that it’s not hard to realise why E-commerce service providers are emphasising more on providing services in regional languages. Because in India, currently 7% people use internet. But it will reach to 40% mark within the next 3 years. This revolution will not come only holding the hands of Metro cities, but these second & third grade Indian cities. Small cities are now the majority in India in numbers. The number of internet users in smaller cities has crossed the number of net users in Metro cities already. Currently the small cities have 60% share of internet users in India. To hold up this tremendous market, the main strategy should be providing services in their regional languages, which the business giants have understood already.
Regional languages will surely boost up net using as because the things we talk with are like smaller issues in life, we think & we talk in our own languages. So while using English for staffs like cooking recipes or simply PNPC, we face problems while typing them.
Internet Search Giant Google has also shown their intension to capture local markets in India by providing language support in their languages. Mr. Binoy Goyel, the operations manager in Google India has opined that smaller cities have an increase of 37% in surfing the net which outclasses the Metro cities in this regard. Microsoft also walking on the same path as others does. Four years back bhashaindia.com has 50,000 users while now it has crossed to 1,00,000 mark. Nokia has already in the market by providing local language support for its users. Today’s generation is using internet by using their mobile devices for social networking, news headlines or downloading music on the go rather than using desktop or laptop. For this, a different kind of demand for contents is generating. Expecting this already, yahoo India has tied up with 5 major regional newspapers in India. M.D of yahoo India Mr. Prem Panikkar has opined in coming 5 years, there will be an increase of 2 Crore internet users in India with which there will be a proportionate increase of regional contents as well. Estimating this, the net giants are taking steps in order to capture the market.
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